THE SHOP OF THE “AVVOCATO”: GIANNI AGNELLI, icon of Italian lifestyle – The Italian Voice of Lifestyle (Part 2) L’Avvocato – as the name suggests – is a brand designed to pay tribute to Giovanni (Gianni) Agnelli, who was one of the most admired men in the world because of his unique elegance and his inspired way of dressing: a man and an entrepreneur who has become a real style icon. There are still many people today who try to match or imitate his style, so we at L’Avvocato have decided to honour Gianni Agnelli – and the people and places most dear to him – with a set of amazing products, strictly made in Italy, that convey the same elegance and the same irresistible…

At Arzano, just outside Naples, there’s a man who has kept the name of Neapolitan hand-crafted tailoring alive for almost 50 years, creating clothes, especially jackets and suits, that prestigious clients from all over the world wear with pride. We’re talking about Ciro Paone, a former cloth merchant and a man born into the business, a lover of beauty and of fine dressing; in 1968 he founded his company, Kiton, which has become synonymous with total elegance throughout the world of men’s fashion. From being a small workshop, Kiton is today a successful company with stores all over the world (Kiton is also present in New York, on 5th Avenue), but it still retains the concepts of craftsmanship and high quality that Ciro Paone has…